Developing a Positive Business Image
The majority of home business owners do not have the benefit of detailed office or elegant storefronts WOW prospects and impress customers. Instead, they must rely on imagination, creativity, and attention to the smallest detail when creating and maintaining professional business image.Yes, there are disadvantages to operating a business from home in terms of projecting a positive and professional business image, but the disadvantages can be overcome easily and frequently changing a competitive advantage. In most circumstances, your start-up costs are lower compared to a similar business that operates out of a commercial office or storefront. Therefore, you can spend more projects your image. This means putting more money on brochures, promotional materials, public relations, customer service, and advertising campaigns descriptive. Because you do not go back and forth, you have extra time and money to prospect, develop strong relationships with customers and develop business and marketing plans. Overhead you are most likely a fraction of what competitors are paying to maintain a commercial office space or storefront, so you can devote some of the money you save on more productive activities to attract new clients - advertising, product demonstrations, and trade show marketing. You also might want to set aside some of the money saved to incorporate or form a limited liability company from scratch.
Logo and Slogan
Logo and slogan can help brand your business and build consumer awareness of your business, product, or service in a way that is simple and easy to remember. Good slogans used effectively to communicate the message shorter attention spans. Logo provides visual images that could serve as a trail for business. Visual images are powerful tools that people remember. They can also be barriers.Of beyond language, the key here is constantly changing. Once you have decided on the design of the logo and slogan promotional or descriptive, you should always include them in every aspect of your business. Branding takes time. The more often consumers are exposed to your brand, the more they remember, which gives recognition.Business brand logo and slogans promotion plays a major role in branding, logo mainly because we knew they were soon as we saw them. See "watered" and immediately think of Nike. Did you see the golden arches of McDonald and immediately came to mind. You hear or read "as good neighbors" and think State Farm Insurance. This is what the logo and slogan do: they act as a beacon in the fog swirl direct competition to attract consumers brands they know, i, and a very direct trust.Slogans to develop. Just think of the greatest benefits people receive from doing business with you. Develop a slogan about the benefits. Then, continue editing until you have some powerful words that perfectly sum up the benefits that you are big and easy to remember. No, it's not always easy. If not, the agency is not making millions of dollars coming up with slogans. You also need a slogan that is not used by others company.Logos can also be misleading to make unless you have design experience. Fortunately, there are plenty of logo and design services business image will be more than happy to help you create a professional logo for your business - null logo and develop brand awareness. Logo Design starting at around $ 50 and can be as high as several hundred dollars, depending on your needs. Make sure that your logo is not used by other businesses. Can you copyright and trademark your slogan logo after you are satisfied with what you created.Listed down some online logo design service to get you on your way to creating a strong business image with instant brand identity: Logo Logo DesignLogoBeeThe CompanyOnlineLogo. come-Logo Print Design Identity Package
You printed on the package identification consists of printed elements you use every day in your business - business cards, stationery, receipts, envelopes, forms estimates, presentation folders, marketing brochures, catalogs, leaflets simple, and account statements. Print quality is worth the extra cost, especially for home business owners. Although high-quality print on heavy paper stock may be more expensive than a standard print jobs, it is still relatively inexpensive when compared with other overhead costs, such as office rent, home business owners are not required to pay. Therefore, you can spend a little extra on these items project a very positive business image.The parity key to the identity of the package printed in the package, such as the entire marketing program. Want to build a common color scheme, logo, slogan, and type of font, and use on a regular basis so that customers and prospects a visual relationship to the program of your business identity. Use colors and designs appropriate for your business and your clients. For example, you can use bright colors and designs are younger if you are selling children's toys than you do as a law consultant.Consult your local telephone directory for a printer near you or ask other business owners for recommendations. Remember to get three quotes for all your printing needs. Do not decide on price alone. Instead, your buying decision based on quality, value, reputation, and turnaround time. You can also visit the website PrintUSA sa printusa.com to get a free online quote in print for hundreds of business products, from Mouse Pad with business cards and everything between.Website
If you deal with e-commerce or not, your business needs a web presence. In other words, you need website.The type and complexity of the site will depend on the type of business running and your budget. If, for example, you run a local tutoring service, you may only need a very simple web page that provides basic information. In this case, you may be able to design a site that you can do yourself with a web design program or Yahoo or another search engine. However, if you intend to participate in the business through your website, the design must be professional. Want to sell merchandise, featuring content that is of interest and / or inform visitors, and to promote your business and whatever you selling.Your online presence is an important aspect of your overall business and marketing strategy and the need to treat it as such. Once again, the parity is one of the keys to success. Do you want your business offline and online business uniform and precise image. This is not to say that you or someone you know can not design and build your website. However, for more complex websites, shopping cart or other functions such as, you have to bring in a professional web designer.Whatever you decide, take the time to plan carefully if you want a site to see, how you want to work, and how you hope to achieve your business and marketing goals. In Chapter 17, "Internet and E-Commerce," you will find more information, resources, and tips on building, hosting and maintaining a website and use it to market your business and your products and / or services.Communications
Communication systems and devices can play a major role in projecting a positive and professional image of the business. You can use your business communications project bigger and to reach more prospects, especially when you consider the following simple communication tips that every home business can use: I put up a dedicated phone line to promote a business and as with all marketing activities and business correspondence and Buying take your phone to valuable clients can remain constant communication with you and the opposite. Access of the poor has always been one of the biggest complaints with survey.Provide customer service every customer with a toll-free selection by calling for inquiries and product orders. This option makes your business look bigger, especially when the toll-free number is featured on all returns advertising.Always your phone messages and e-mails the same day whenever possible, especially in your best customers and prospects hottest. Do not wait longer than 48 hours.If you run a service business, using an answering service to take after-hours calls. You can also use the voice mail system, because people are now more comfortable leaving a message. An answering machine, as they will serve the purpose, does not project the image of the same business. However, for a part-time business or business to run primary by e-mail, answering machine with your business message (not recorded by your children) are usually long sufficient.Record promotional on-hold messages that display special offers or information about products or services new so you can take advantage of the time that each prospect or customer on hold. Be careful not to overdo it or you turn customer images off.Powerful Mail Business Building
People receive a lot of letters, especially businessmen and professionals. If you want the letter to draw attention to your business and achieve your goals, you need to get to the point quickly and have message.Start clear and easy to understand by letting your readers know immediately what her. What did he gain by continuing to read your mail? Write in short paragraphs, using subheadings for each new section to ensure that the skimmer to get the message and stay focused and interested. Perhaps most importantly, writing from the point of view of the reader. Hope questions, concerns and objections the reader might be and try to answer them. Here are some more tips for writing a strong business: Writing the first draft, wait a day, and then check. Often times you will see the points you want to expand - or delete.Include call to action: for example, "Call me" or "Visit my website" or "Stop by our booth trade show" Avoid technical words or explanations .. Use basic, easy to understand language. Do not make your readers work or think too hard to understand and correct the mistakes you points.Edit least twice before sending.At under all written communications, including postscript (PS), which restates the main theme of your message and a great benefit to the reader if he takes communication.E-action and respond to e-mails MailsThe crazy world, with employees sending e-mail to co work 50 feet away and the family send an e-mail from room to room in the same house. Although this is not always the best method of communication, because they consist of words without tone or expression, and movement, e-mail is a powerful way to communicate business messages quickly and inexpensively.Word All e-mail clients and customers with a heart care, as if they were a business letter, and take the time to correct mistakes and typos. Here are some other tips for business e-mail: Do not send e-mails that are not required to prospective customers. Make sure you have permission to use their e-mail address before sending.Use your business name in the From line so that people become familiar with your company and see not only the use of name.Don acronyms, like LOL (laughing out loud) and other lingo. Don 'use all caps. It is considered the same as shouting.Keep your message short, professional and to the point. Are ramble.If e-mail response to queries, questions or complaints, post first sent the situation and respond appropriately. Resist the urge to sell until after you meet t 'issue.Don continue the endless thread. Start an e-mail or, if you return an e-mail, delete older texts that are no longer needed. Change the subject line to make it applicable to communication.If currently have a spam filter, check your spam inbox time to time to ensure that you no longer had been directed there. Then remove all the unwanted spam that you receive.E-mail is a very common means of communication today. However, there are some things that have a phone call or meeting in person. Try to be judged accordingly, based on the nature and importance of the message communicated.Dress for Success and UniformsYou may hate them, but stereotypes sell. Resist the urge to stand out or make a statement in terms of how you dress for work. Let the fashion trend with Hollywood types. Communities generally have expectations about how entrepreneurs and professionals to get dressed. We expect doctors in white lab coats, shirts mechanics, bankers and business attire. Stands to reason that if you want to make a sale, do not let your choice of fashion business constraints. Dress for success by wearing what the majority of your customers expect you to wear. If their expectations coat, wearing a suit. If this is smart casual, smart casual attire. If it is uniform, wearing Competition uniform.Enter
Winning the business, products, and customer service awards is a wonderful way to gain credibility, attract new business, and build a good business image and reputation. It is very important for service providers, who often build entire sales and marketing campaign around trust, reliability, credibility, and reputation. Almost every community, city and state has some kind annual business competition are classified by type, sector, or industry. Often business excellence awards and competitions are supported and managed by local business groups like the Chamber of Commerce, the economic committee of the local government, or even the local newspaper, radio, and television stations. Many industry associations hold annual Best Business awards ceremony. It is more worthwhile to take the time to post your business.Check business community, local newspapers, and industry associations for competitions and awards as appropriate for your business. Learn the details of each and then apply or designated for the benefit of you and offer the best opportunity to benefit your business. Publicity and free advertising that can generate priceless win, and marketing opportunities associated with being the best limitless.Custom PostcardsAnother great way to project a positive image of business specially designed postcards will be decorated with your company name, logo and promotional message. They do not just scream professionalism, but they are also a great way to keep interacting with current customers and new prospects. In large quantities, can be custom-printed postcards designed and printed for less than 10 cents each, they are cheaper than sending a run-of-the-mill ordinary sales letter. Use postcards to promote new products or services or to let customers know that you are thinking them.ResourcesAssociationsAmerican Home Business Association
965 East 4800, Suite 3C
Salt Lake City, UT 84117
(866) 396-7773 National Association of Professional Organizers
15000 Commerce Parkway, Suite C
Mount Laurel, NJ 08054
(856) 380-6828 National Association of Women Business Owners (NAWBO)
8405 Greensboro Drive, Suite 800
McLean, VA 22102
(800) 55-NAWBO (556-2926) Small Office Home Office Business Group (Soho)
1680 Lloyd Avenue, Suite 1
North Vancouver, BC V7P 2N6
(604) 929-8250 or (800) 290-Soho (7646) Suggested Reading
Allen, David. Ready for anything: 52 Productivity Principles for Work and Life. New York: Viking Press, 2003.
Carter, David E., and Suzanna MW Stephens. American Corporate Identity 2008. New York: Collins Design (HarperCollins Publishers), 2007.
Kanarek, Lisa. Home Office Life: Marks Work Space at Home. Gloucester, MA: Rockport Publishers, 2001.
Allen, David. Getting Things Done: The Art of Stress-Free Productivity. New York: Viking (Penguin Putnam), Computer 2001.WebsitesApple: wide range of computer and peripherals.Best Buy: Wide range of computers, printers, digital cameras, etc.. CNet: Comprehensive Website for review and vendors of every type of technology. Dell Computer: wide range of computer and peripherals.DigitalCameraInfo.com:Comparison , review, and data.Download Superstore: Business software may downloads.Ergonomics Shareware Online: ergonomics information, articles, industry links, and resources. Gateway Computers: a wide range of computers and peripherals.Hewlett-Packard: printer, computer, etc.Ikea:Retailers furniture.Office home office by Design: home office furniture retailer and design services.Office Depot: Office supplies, tools, and equipment . OfficeFurniture.com:Retailers furniture.Office Max home office: office furniture, and equipment.PC Magazine: Leading authority on all technical equipment.PopPhoto.com:Buying guide for digital cameras and all the others. PowerHomeBiz.com:Home business information portal.Staples:offices , equipment, and appliances. Steve's Digicams: revews details and comparisons of digital cameras and related devices.WorkSpaces:Information , advice, and links to settings, organizing, and furnishing a home office.
The majority of home business owners do not have the benefit of detailed office or elegant storefronts WOW prospects and impress customers. Instead, they must rely on imagination, creativity, and attention to the smallest detail when creating and maintaining professional business image.Yes, there are disadvantages to operating a business from home in terms of projecting a positive and professional business image, but the disadvantages can be overcome easily and frequently changing a competitive advantage. In most circumstances, your start-up costs are lower compared to a similar business that operates out of a commercial office or storefront. Therefore, you can spend more projects your image. This means putting more money on brochures, promotional materials, public relations, customer service, and advertising campaigns descriptive. Because you do not go back and forth, you have extra time and money to prospect, develop strong relationships with customers and develop business and marketing plans. Overhead you are most likely a fraction of what competitors are paying to maintain a commercial office space or storefront, so you can devote some of the money you save on more productive activities to attract new clients - advertising, product demonstrations, and trade show marketing. You also might want to set aside some of the money saved to incorporate or form a limited liability company from scratch.
Logo and Slogan
Logo and slogan can help brand your business and build consumer awareness of your business, product, or service in a way that is simple and easy to remember. Good slogans used effectively to communicate the message shorter attention spans. Logo provides visual images that could serve as a trail for business. Visual images are powerful tools that people remember. They can also be barriers.Of beyond language, the key here is constantly changing. Once you have decided on the design of the logo and slogan promotional or descriptive, you should always include them in every aspect of your business. Branding takes time. The more often consumers are exposed to your brand, the more they remember, which gives recognition.Business brand logo and slogans promotion plays a major role in branding, logo mainly because we knew they were soon as we saw them. See "watered" and immediately think of Nike. Did you see the golden arches of McDonald and immediately came to mind. You hear or read "as good neighbors" and think State Farm Insurance. This is what the logo and slogan do: they act as a beacon in the fog swirl direct competition to attract consumers brands they know, i, and a very direct trust.Slogans to develop. Just think of the greatest benefits people receive from doing business with you. Develop a slogan about the benefits. Then, continue editing until you have some powerful words that perfectly sum up the benefits that you are big and easy to remember. No, it's not always easy. If not, the agency is not making millions of dollars coming up with slogans. You also need a slogan that is not used by others company.Logos can also be misleading to make unless you have design experience. Fortunately, there are plenty of logo and design services business image will be more than happy to help you create a professional logo for your business - null logo and develop brand awareness. Logo Design starting at around $ 50 and can be as high as several hundred dollars, depending on your needs. Make sure that your logo is not used by other businesses. Can you copyright and trademark your slogan logo after you are satisfied with what you created.Listed down some online logo design service to get you on your way to creating a strong business image with instant brand identity: Logo Logo DesignLogoBeeThe CompanyOnlineLogo. come-Logo Print Design Identity Package
You printed on the package identification consists of printed elements you use every day in your business - business cards, stationery, receipts, envelopes, forms estimates, presentation folders, marketing brochures, catalogs, leaflets simple, and account statements. Print quality is worth the extra cost, especially for home business owners. Although high-quality print on heavy paper stock may be more expensive than a standard print jobs, it is still relatively inexpensive when compared with other overhead costs, such as office rent, home business owners are not required to pay. Therefore, you can spend a little extra on these items project a very positive business image.The parity key to the identity of the package printed in the package, such as the entire marketing program. Want to build a common color scheme, logo, slogan, and type of font, and use on a regular basis so that customers and prospects a visual relationship to the program of your business identity. Use colors and designs appropriate for your business and your clients. For example, you can use bright colors and designs are younger if you are selling children's toys than you do as a law consultant.Consult your local telephone directory for a printer near you or ask other business owners for recommendations. Remember to get three quotes for all your printing needs. Do not decide on price alone. Instead, your buying decision based on quality, value, reputation, and turnaround time. You can also visit the website PrintUSA sa printusa.com to get a free online quote in print for hundreds of business products, from Mouse Pad with business cards and everything between.Website
If you deal with e-commerce or not, your business needs a web presence. In other words, you need website.The type and complexity of the site will depend on the type of business running and your budget. If, for example, you run a local tutoring service, you may only need a very simple web page that provides basic information. In this case, you may be able to design a site that you can do yourself with a web design program or Yahoo or another search engine. However, if you intend to participate in the business through your website, the design must be professional. Want to sell merchandise, featuring content that is of interest and / or inform visitors, and to promote your business and whatever you selling.Your online presence is an important aspect of your overall business and marketing strategy and the need to treat it as such. Once again, the parity is one of the keys to success. Do you want your business offline and online business uniform and precise image. This is not to say that you or someone you know can not design and build your website. However, for more complex websites, shopping cart or other functions such as, you have to bring in a professional web designer.Whatever you decide, take the time to plan carefully if you want a site to see, how you want to work, and how you hope to achieve your business and marketing goals. In Chapter 17, "Internet and E-Commerce," you will find more information, resources, and tips on building, hosting and maintaining a website and use it to market your business and your products and / or services.Communications
Communication systems and devices can play a major role in projecting a positive and professional image of the business. You can use your business communications project bigger and to reach more prospects, especially when you consider the following simple communication tips that every home business can use: I put up a dedicated phone line to promote a business and as with all marketing activities and business correspondence and Buying take your phone to valuable clients can remain constant communication with you and the opposite. Access of the poor has always been one of the biggest complaints with survey.Provide customer service every customer with a toll-free selection by calling for inquiries and product orders. This option makes your business look bigger, especially when the toll-free number is featured on all returns advertising.Always your phone messages and e-mails the same day whenever possible, especially in your best customers and prospects hottest. Do not wait longer than 48 hours.If you run a service business, using an answering service to take after-hours calls. You can also use the voice mail system, because people are now more comfortable leaving a message. An answering machine, as they will serve the purpose, does not project the image of the same business. However, for a part-time business or business to run primary by e-mail, answering machine with your business message (not recorded by your children) are usually long sufficient.Record promotional on-hold messages that display special offers or information about products or services new so you can take advantage of the time that each prospect or customer on hold. Be careful not to overdo it or you turn customer images off.Powerful Mail Business Building
People receive a lot of letters, especially businessmen and professionals. If you want the letter to draw attention to your business and achieve your goals, you need to get to the point quickly and have message.Start clear and easy to understand by letting your readers know immediately what her. What did he gain by continuing to read your mail? Write in short paragraphs, using subheadings for each new section to ensure that the skimmer to get the message and stay focused and interested. Perhaps most importantly, writing from the point of view of the reader. Hope questions, concerns and objections the reader might be and try to answer them. Here are some more tips for writing a strong business: Writing the first draft, wait a day, and then check. Often times you will see the points you want to expand - or delete.Include call to action: for example, "Call me" or "Visit my website" or "Stop by our booth trade show" Avoid technical words or explanations .. Use basic, easy to understand language. Do not make your readers work or think too hard to understand and correct the mistakes you points.Edit least twice before sending.At under all written communications, including postscript (PS), which restates the main theme of your message and a great benefit to the reader if he takes communication.E-action and respond to e-mails MailsThe crazy world, with employees sending e-mail to co work 50 feet away and the family send an e-mail from room to room in the same house. Although this is not always the best method of communication, because they consist of words without tone or expression, and movement, e-mail is a powerful way to communicate business messages quickly and inexpensively.Word All e-mail clients and customers with a heart care, as if they were a business letter, and take the time to correct mistakes and typos. Here are some other tips for business e-mail: Do not send e-mails that are not required to prospective customers. Make sure you have permission to use their e-mail address before sending.Use your business name in the From line so that people become familiar with your company and see not only the use of name.Don acronyms, like LOL (laughing out loud) and other lingo. Don 'use all caps. It is considered the same as shouting.Keep your message short, professional and to the point. Are ramble.If e-mail response to queries, questions or complaints, post first sent the situation and respond appropriately. Resist the urge to sell until after you meet t 'issue.Don continue the endless thread. Start an e-mail or, if you return an e-mail, delete older texts that are no longer needed. Change the subject line to make it applicable to communication.If currently have a spam filter, check your spam inbox time to time to ensure that you no longer had been directed there. Then remove all the unwanted spam that you receive.E-mail is a very common means of communication today. However, there are some things that have a phone call or meeting in person. Try to be judged accordingly, based on the nature and importance of the message communicated.Dress for Success and UniformsYou may hate them, but stereotypes sell. Resist the urge to stand out or make a statement in terms of how you dress for work. Let the fashion trend with Hollywood types. Communities generally have expectations about how entrepreneurs and professionals to get dressed. We expect doctors in white lab coats, shirts mechanics, bankers and business attire. Stands to reason that if you want to make a sale, do not let your choice of fashion business constraints. Dress for success by wearing what the majority of your customers expect you to wear. If their expectations coat, wearing a suit. If this is smart casual, smart casual attire. If it is uniform, wearing Competition uniform.Enter
Winning the business, products, and customer service awards is a wonderful way to gain credibility, attract new business, and build a good business image and reputation. It is very important for service providers, who often build entire sales and marketing campaign around trust, reliability, credibility, and reputation. Almost every community, city and state has some kind annual business competition are classified by type, sector, or industry. Often business excellence awards and competitions are supported and managed by local business groups like the Chamber of Commerce, the economic committee of the local government, or even the local newspaper, radio, and television stations. Many industry associations hold annual Best Business awards ceremony. It is more worthwhile to take the time to post your business.Check business community, local newspapers, and industry associations for competitions and awards as appropriate for your business. Learn the details of each and then apply or designated for the benefit of you and offer the best opportunity to benefit your business. Publicity and free advertising that can generate priceless win, and marketing opportunities associated with being the best limitless.Custom PostcardsAnother great way to project a positive image of business specially designed postcards will be decorated with your company name, logo and promotional message. They do not just scream professionalism, but they are also a great way to keep interacting with current customers and new prospects. In large quantities, can be custom-printed postcards designed and printed for less than 10 cents each, they are cheaper than sending a run-of-the-mill ordinary sales letter. Use postcards to promote new products or services or to let customers know that you are thinking them.ResourcesAssociationsAmerican Home Business Association
965 East 4800, Suite 3C
Salt Lake City, UT 84117
(866) 396-7773 National Association of Professional Organizers
15000 Commerce Parkway, Suite C
Mount Laurel, NJ 08054
(856) 380-6828 National Association of Women Business Owners (NAWBO)
8405 Greensboro Drive, Suite 800
McLean, VA 22102
(800) 55-NAWBO (556-2926) Small Office Home Office Business Group (Soho)
1680 Lloyd Avenue, Suite 1
North Vancouver, BC V7P 2N6
(604) 929-8250 or (800) 290-Soho (7646) Suggested Reading
Allen, David. Ready for anything: 52 Productivity Principles for Work and Life. New York: Viking Press, 2003.
Carter, David E., and Suzanna MW Stephens. American Corporate Identity 2008. New York: Collins Design (HarperCollins Publishers), 2007.
Kanarek, Lisa. Home Office Life: Marks Work Space at Home. Gloucester, MA: Rockport Publishers, 2001.
Allen, David. Getting Things Done: The Art of Stress-Free Productivity. New York: Viking (Penguin Putnam), Computer 2001.WebsitesApple: wide range of computer and peripherals.Best Buy: Wide range of computers, printers, digital cameras, etc.. CNet: Comprehensive Website for review and vendors of every type of technology. Dell Computer: wide range of computer and peripherals.DigitalCameraInfo.com:Comparison , review, and data.Download Superstore: Business software may downloads.Ergonomics Shareware Online: ergonomics information, articles, industry links, and resources. Gateway Computers: a wide range of computers and peripherals.Hewlett-Packard: printer, computer, etc.Ikea:Retailers furniture.Office home office by Design: home office furniture retailer and design services.Office Depot: Office supplies, tools, and equipment . OfficeFurniture.com:Retailers furniture.Office Max home office: office furniture, and equipment.PC Magazine: Leading authority on all technical equipment.PopPhoto.com:Buying guide for digital cameras and all the others. PowerHomeBiz.com:Home business information portal.Staples:offices , equipment, and appliances. Steve's Digicams: revews details and comparisons of digital cameras and related devices.WorkSpaces:Information , advice, and links to settings, organizing, and furnishing a home office.
No comments:
Post a Comment