Friday, November 29, 2013

Net Promoter Score (NPS): How It Can Help Your Business Grow

Designed to help businesses to efficiently and often receive critical feedback from their customers, the Net Promoter Score (NPS) is different from other surveys of customer satisfaction and business results long minimal. Used to drive increased customer loyalty and profitability, this survey is the first of a six part series on "Survey Strategies to Grow Your Business." Created by Fred Reichheld of Bain consultant after many years of customer satisfaction research, NPS methodology focuses on responding to questions about how likely you would recommend this company to a friend or colleague. This is the best measure of whether or not the customer will come back and refer your business to others in the future NPS survey was distributed by phone or online for your customers. Surveys can be conducted on a regular basis or as soon as a business transaction, depending on whether or not the customer is interacting through long-term or one-time dealings.The following approach is used to calculate the Your company's Net Promoter Score: "On a scale of 1-10, how likely you would recommend [Company Name] to a friend or colleague" Promoters (9/10):? Customers has been a strong supporter and not just going back to your business, but your customers will bring better future. 

 Passive (7/8): Customer has no strong feelings about your company. If no better option out and it was comfortable, they will continue to do business with you. Detractors (6 or less): Customer fun and actively spreading negative comments about your business every time they get the chance (and the other from your potential customers). Net Promoter Score: this score can be calculated by subtracting the percentage of Detractors from the percentage of Promoters. Formula to remember is NPS =% Promoters -? Tractors.Asking a follow-up question based on customer response is also a good idea. Here are some examples to ask each group a specific value: Promoter: What specifically would you say to someone to get them to work with us? Rela: What will it take for you to judge us 9 or 10? Detractors: Is the main reason for your score no matter what the case, if the customer is not satisfied, ask them if they would be interested in having someone in the company to follow their problem directly.

Here Some interesting statistics about Net Promoter Score and Business Growth: Some industry has a large NPSs between 0 and 20. The most successful growth companies in the world (such as Apple and USAA) has a score between 50 and 85. Some industries (such as airlines and credit card) has a negative value. A 5% increase in customer retention is usually translated into a 25-100% increase in revenue, as found by the survey Bain Consulting.Take see Synotac own initiative, the State Business Owner, and receive access to exclusive research on what it means to be a business owner in 2012. You can also win a chance to $ 150 Amazon gift certificate.

Thursday, November 28, 2013

Client Relationships Are KEY Your Business Success

FALLDid miss you read about it in the news? Big company's 100-year-old go "belly-up" without warning. Is this big surprise? Possible No, but it makes good media coverage. Happens all time.Was a problem? Usually the mismanagement of the "army" and customer relations issues. Probably not. That's the price of merchandise? Indefinitely. Mostly, it is a "person" thing.Maybe again. Location Old? Poor inventory control? Bad management? All of the above? Who knows! In any case, the bottom line is that every business, large or small, challenged to survive and thrive in today's business climate. We all witnessed the death of BIG business and "Little" people walking from operations funds.It's challenging yet rewarding experience to be a businessman For those who make it to some degree success.KEY SUCCESS - "people" skills ... owners / entrepreneurs of small businesses realize the importance of relationships with clients / customers. Must be exceeded Customers expect to be # 1 in marketplace.

Often IN overlooked is the interaction of the company. Each Smart business owners consider his / her employees as the primary LINK (Connected) on his / her client out. Very important! Home and "kick" cat (just kidding!) But do not expect to get Go to ill treatment to deal with your employees. Good and loyal employees decent first level (kinder and gentler) bosses.BUSINESS LINKSReach your prospects. Press your customers. Convey and stay connected. Fax! Click the E-mail! Use snail-mail. Fed-Ups and everything else for your own marketplace.Put remain visible in customer / client boots. What he / she wants from you? NO! Besides .... What can you do for them. Most consumers have little or no concern about YOUR income or future.UNLESS think they make too much off business.

You they do not believe? I'm not saying they have no heart! Life not only revolve around our own WIIFM (what's in it for ME!) HABITSLean OWN the other foot. Who would buy from YOU? Why? Your Customers make his / her decision in the same way. Emotions! You should educate consumers. Do not assume they know a lot as you do about your product. Each product has a feature that TAPI important when it comes to drill counts.Remember benefits? This hole makes a difference. Nothing Unless we buy something that we believe it will solve our problem. Does it make me rich? Healthy? Build a better relationship? CONCLUSIONThink out of the box. Communicator is a winner. In the usual clearly reveal the benefits. Anyone who listened attentively to buy signal. 

Those who live in front of consumers. In humans, the phone, through your PC and get out Fax.Every "sharp" business executives, small or large company, knowing that "Taking care of" customers (inside and outside) is priority # 1. Nothing is more important to our future success and business growth.Lesson Learning: Success comes to those who understand the priority. Those who treat the staff friendly. Contact WIIFM. Servant / leaders Fit the role of a great executive. Get Connected. Use every tool you arsenal. Teach. Selling benefits.

Wednesday, November 27, 2013

Subscribers Again! More Work!

Would not it be better if there are inexpensive ways to create more customers? There! Many companies spend a lot of money in an effort to increase sales and build a larger customer base. They are using ads online and print advertising. Both of these techniques can be expensive. Instead of spending money on expensive advertising campaigns, we see a simple way to improve the article sales.Use AdsPeople instead more likely to believe what they read in articles that were published as opposed to advertising . They learned that advertising has purpose and it is to sell something. Instead of investing a lot of money on advertising campaigns, effort.

Schedule invest a little of your time to write some articles about your product (s). It will start to make you as an expert. Provide free information. As people start to believe what you tell them, they are more likely to ask questions and buy from you.We do not want to give up the ad at all. However, when you run an ad, trying to make ads look more like an article in an ad. Many large companies have been using this technique for years. It's time you started! Make sure you also include customer testimonials on your ad. People want to know what other people are saying about you so do not hide the good comments! Safe and Use TestimonialsTypically, people pay more attention to what other people say about you than what you say about yourself. 

It makes sense. Trying to sell something. Your customers are not trying to sell them anything.So how you get customer testimonials? Pick up the phone and call your customers! Provide after-sales customer satisfaction survey. Make sure you have a note attached to the survey said their comments may be used in advertising and your website. Ask them what they think your products or services. Ask them what they want and how to help them to them.Then, prominently featured testimonials in your marketing materials. But do not stop there! While you have them on the phone, how to ask for referrals? Be ReferralsWhen need a new doctor, lawyer, plumber, mechanic or hair stylist, they usually ask a friend for a referral. Individual trust recommendations from people they know. In fact, that's how most people find new jobs.Don not wait for referrals burst. Implement a proactive system to get referrals. Most businesses do not have a referral simply because they failed to ask the customer happy. 

Began to ask! Personalize Marketing MessagePeople do business with people they like. You need to help prospects identify you and trust you. Let your passion and personality come across in your marketing, and your professionalism. Include a picture of yourself, with a smile, in a prominent place on the first page of your marketing materials.Make Contacting EasyIf like client and prospects to connect with you, make it easy. Enter your phone number at the top of your marketing materials and tell them to call. When you contact them, give them your phone number once again to end talking and tell them to contact you. If you have a web site, put a contact form at the bottom of your home page and every other page on your website.Stay Touch With Customers & ProspectsMake skills to interact with customers on a regular basis. When you do, not always in sales mode. Track their purchases and when it may be appropriate to adjust again. Then, they sent a note about fixing so that they do not just run out.

Communication ingredient in building a relationship with customers, but it is a critical one. If you sell a service or a high end product, personal phone is one of the best ways to answer the questions prospects, and build trust. Contact your prospects and clients on a regular basis and get feedback on what they are concerned about the power about.Start bloggingThe weblog is that they allow millions of people to easily publish their ideas, and millions more to comment on it. The more people write, read and comment on blogs. Many people mistakenly believe that only blog a personal diary. 

More and more, blogs are used by companies to attract customers.รข successful blog is written with a distinct audience in mind. In this way, you can provide unique content for the problems, needs, or preferences of your audience. Successful blogging takes a commitment of your time. When you start the blog and want to get the audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day. How blogs that help you generate sales? When people come back time and again to your blog because you provide them with relevant information or entertaining, they comment. When they post comments, you get a chance to start a relationship. And, many are not commenting, they are referred to your personal information and your products.All techniques discussed here to improve sales is relatively inexpensive. For those of you with a limited marketing budget, the results can be excellent. Time to get started!